Brands Pets Love
We create brands that offer honest, super-premium pet food - with a strong focus on regional production and sustainability.
„It all started with the idea of creating the best food for our own dogs. Today, our brands are synonymous with exceptional quality for our two- and four-legged customers."
Our brands
Our brand portfolio stands for high-quality, natural pet food. Produced regionally and with carefully selected premium ingredients.
PetCo Facts & Figures
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3
Brand Groups
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380
SKUs
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73.8%
Customer loyalty
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12
Countries
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>10,000
POS
Our Principles
With strong brands, a broad product portfolio and a strong focus on our digital infrastructure, we are constantly striving to set new standards in the pet industry. All aspects of our company are taken into account - from marketing measures and sales channels to the best products that can sustainably improve the lives of animals and people.
Our vision for the pet market
Ten years, three brand families, one story. Over the course of our company history, our ideas have grown along with our experience. The result? A multi-faceted brand portfolio to cater for every customer in the super-premium and premium segment.
Love for our planet
A sustainable approach and a strong focus on environmental protection are firmly anchored in the core values of the PetCo Group. Regional production, the gradual reduction of CO2 emissions, the use of recycled materials and the development of recyclable packaging accompany every step of our company history.
The founders of PetCo Group
It all started with a personal desire to provide the best possible nutrition for his own dogs. This developed into a brand portfolio that is considered a pioneer in the pet food industry. Behind it are the founders Katharina and Stefan Miklauz, who still run the PetCo Group today as a family business in Vienna.
Regional production
The PetCo Group's corporate history is closely linked to its long-standing cooperation with regional production partners. The highest quality standards, a sustainable production approach and local added value are the most important aspects when selecting new partners.
